Changelog & Updates
Platform updates, new features, and improvements to Tandem Beam. Stay informed about the latest enhancements, bug fixes, and feature releases.
March 2026
SkyBeam AJAX Form Capture
SkyBeam now transparently captures AJAX and fetch-based form submissions at the edge, in addition to standard page navigation requests.
- AJAX POST/PUT Capture — Forms submitted via JavaScript fetch() or XMLHttpRequest are now intercepted and tracked at the edge
- Per-Setting Control — Enable AJAX capture on individual event settings via the "Match AJAX Requests" toggle
- Transparent Proxy — Original form submission flows through unchanged — users never see any difference
- Automatic Deduplication — Built-in coordination with ClickBeam prevents double-counting when both systems are active
Modern single-page applications using AJAX form submissions are now fully tracked by SkyBeam without any client-side code changes.
February 2026
Invoca Call Tracking Integration
New platform integration for Invoca call tracking. Match phone conversions back to original ad clicks for full-funnel attribution.
- Full Platform Integration — Invoca joins as the 10th advertising platform with auto-discovery, configuration, and optional Signal API
- Webhook Receiver — Receives post-call webhooks from Invoca for automatic event creation
- Session Linking — Phone calls are matched back to the original web session and ad click for complete attribution
- Phone Call Event Type — New
phone_callevent type visible in Intelligence Dashboard - Phone Attribution — Opt-in forwarding of phone sales to ad platforms (Meta, Google Ads, etc.) as offline conversions
- Easy Setup — Copy-ready webhook URL shown directly in platform configuration
Visitor clicks ad → lands on page with Invoca → calls later → Invoca webhook fires → Beam matches call to original session → phone sale inherits full attribution → optionally forwarded to ad platforms as offline conversion.
Data Integrity Update
Comprehensive audit and verification of all analytics metrics across the platform.
- Business Intelligence — All CAC, LTV, ROI, and cohort retention calculations now use real campaign data
- Attribution Chains — Historical attribution data reflects actual customer touchpoints
- Dashboard Metrics — Platform performance scores, customer journey data, and conversion funnels derived from verified data
- Token Management — Platform API token operations (create, refresh, revoke) fully functional
- Platform Validation — Configuration validation checks actual platform requirements
Every metric displayed in the platform is now verified against real data. 539+ automated tests ensure ongoing accuracy.
Real-Time Event Monitor
New beam:live command provides real-time visibility into event flow.
- Live event stream with attribution details and device information
- Platform dispatch status for each event
- Queue health statistics and processing rates
- Session coordination verification (SkyBeam + ClickBeam)
Event Deduplication Improvement
Improved duplicate event prevention for page refreshes. Navigation-aware filtering ensures each user action is tracked exactly once, even when users refresh the page.
Queue Performance Optimization
Streamlined event processing architecture for faster platform delivery. Per-platform queue isolation ensures one slow platform API doesn't delay delivery to others.
December 2025
Value Attribution Dashboard
New ROI-focused dashboard showing which platforms and campaigns drive real revenue.
- Hero Metrics — Total revenue, conversions, conversion rate, and average order value at a glance
- Platform Breakdown — Revenue, conversions, and ROI per advertising platform
- Top 20 Campaigns — Ranked by revenue with source/medium and platform attribution
- Attribution Toggle — Switch between first-touch and last-touch attribution models
- Date Range Filtering — 7, 30, 90 days, or custom date ranges
Value Attribution API
Programmatic access to value attribution data via REST API for external reporting and data warehouse integration.
- Summary — Total revenue, conversions, and average order value
- By Platform — Revenue and conversion breakdown per platform with attribution model support
- Top Campaigns — Top 20 campaigns ranked by revenue
Attribution Enhancement
Enhanced UTM attribution tracking and DataLayer integration for deeper customer journey visibility. Improved attribution accuracy across all advertising platforms.
November 2025
ClickBeam Installation Script Cleanup
Simplified installation script by removing redundant page view tracking call.
- Removed
beam('trackPageView')from default installation script - Added note that page views are tracked automatically
- Documentation preserved for users wanting custom page view data
Page views have been auto-tracked since September 2025. The manual call was redundant and confusing.
Comprehensive Platform Documentation
Created SaaS-appropriate user documentation with public access.
- 11 platforms documented (10 production + DEV+NULL testing platform)
- 5,000+ lines of user-friendly documentation
- Public documentation access (no login required)
- Professional status page at /support/status
- 15 FAQ answers + 30+ troubleshooting scenarios
Expected 60% reduction in support tickets, 30-45 min setup time (down from 1-2 hours)
Emergency Processing Controls
Three-tier emergency control system for pausing platform event delivery.
- Global processing toggle (affects all advertisers)
- Advertiser-level processing toggle
- Platform-specific processing toggle (per advertiser-platform)
- Automatic retry with 5-minute delay when re-enabled
- Audit trail tracking who disabled and when
Quickly pause event delivery when platform APIs have issues, without stopping event capture
October 2025
Form Parser Integration
Auto-detect forms on websites and generate Event Settings automatically.
- 3-step workflow: Enter URL → Select Form → Select Fields
- Automatic PII field detection with hashing flags
- Checkbox-based field selection (opt-in by default)
- Hidden field visibility with detective badge
- 100% compatible with all HTML forms (square brackets, special chars)
Event Settings creation reduced from 15+ minutes to under 2 minutes
DEV+NULL Testing Platform
Development-only platform for testing without external API calls.
- Captures transformed payloads without hitting external APIs
- Central storage table for inspecting captured events
- API tooling for payload inspection and purging
- Hidden in production UI (dev/testing environments only)
Contact Event Support
Added universal "contact" event type across all advertising platforms.
- Native support: Meta, TikTok, Pinterest (Contact events)
- Lead equivalent: LinkedIn, Reddit (Contact = Lead)
- Alternative mappings: Google Ads, GA4, Bing Ads, Twitter (custom events/goals)
September 2025
Automatic Page View Tracking
ClickBeam and SkyBeam now automatically track page views without manual configuration.
- Auto-injection of page_view events during build process
- Works for both ClickBeam and SkyBeam
- Deduplication handles manual override calls
- Events flagged with
auto_injected: true
Zero-configuration page view tracking - works immediately after deployment
Visualization Dashboard Fixes
Fixed particle visualization and Intelligence dashboard JSON handling.
- Particle visualization showing correct source labels (skybeam/clickbeam)
- Intelligence dashboard data display restored
- SSE stream resilience improved with error handling
- Apache SSE optimization for real-time delivery
August 2025
Universal Platform Click ID Extraction
Automatic capture of platform click IDs for attribution.
- Google Ads (gclid), Meta (fbclid), LinkedIn (li_fat_id)
- Bing Ads (msclkid), TikTok (ttclid), Pinterest (epik)
- Reddit (rdt_cid), Twitter (twclid)
Perfect platform attribution for all paid traffic sources
ClickBeam Beacon Implementation
Guaranteed form capture using navigator.sendBeacon for navigation events.
- Guaranteed delivery during page navigation
- Perfect feature parity with SkyBeam (identical SHA-256 hashing)
- Same-origin architecture via CNAME eliminates CORS
- Complete AJAX support (fetch + XMLHttpRequest)
July 2025
Automatic Platform Cookie Integration
Automatic reading of platform cookies for enhanced attribution.
- Meta: _fbp, _fbc cookies (improved EMQ from 4/10 to 8-10/10)
- Bing Ads: _uetmsclkid, _uetvid, _uetsid cookies (UET integration)
- Google Analytics 4: _ga, _ga_*, client ID continuity
Zero-configuration platform cookie capture with perfect ID continuity
Platform-Based Session Coordination
Revolutionary coordination system for SkyBeam + ClickBeam session matching.
- Deterministic session generation using platform click IDs
- 100% coordination success for attributed traffic
- Eliminates cookie timing dependencies
- Daily session rotation for privacy compliance
Perfect dual-source event tracking for complete journey visibility
Feature Highlights
Platform Coverage
10 advertising platforms fully integrated:
- • Google Analytics 4
- • Meta (Facebook/Instagram)
- • Google Ads
- • TikTok
- • Twitter/X
- • Bing Ads
- • Invoca (Call Tracking)
Tracking Capabilities
Complete tracking infrastructure:
- • Dual-system tracking (SkyBeam + ClickBeam)
- • 8 standardized event types
- • Automatic PII hashing
- • Platform click ID capture
- • Phone call attribution
- • AJAX form capture
- • Session coordination
- • Journey stitching
- • Real-time attribution
Stay Updated
This changelog is updated as new features are released. Check back regularly for the latest improvements.